Nutrition plans for your patients, under your clinic’s name
Ration Lab is a veterinary nutrition white-labelling service for Australian vet clinics. You send us a patient’s case. We return a clinic-branded nutrition plan with three tailored home-cooked recipes, usually within 1–2 business days. It costs your clinic A$50 including GST per case.
Owners are asking for home-cooked diets. Most clinics have nowhere good to send them.
More owners want to cook for their dog or cat. Some ask because of a health problem. Some just prefer it.
Your options today are limited:
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Refer to a specialist. A specialist nutrition referral typically costs the owner A$400 or more and takes weeks. Many owners will not pay or wait.
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Do it yourself. Balancing a home-cooked recipe takes time most vets do not have in a consult.
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Leave it to the owner. Owners often turn to recipes they find online, and many of those are not balanced.
Ration Lab gives you a fourth option. You keep the case, the client and the fee. We do the formulation.
How it works
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Step 1
Send the case.
Give us the patient’s history, bloods, weight, body condition, current diet and the owner’s preferences. If something is missing, we will ask you for it.
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Step 2
We prepare the nutrition plan.
We formulate three recipes for that patient against published nutrient standards. Our nutrition team checks the plan before it leaves us.
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Step 3
You give it to your client.
You receive a PDF with your clinic’s branding. You hand it to the client and stay their point of contact. We do not contact your client.
What your client receives
Each case is one nutrition plan, delivered as a short PDF of about 5–6 pages. It is written in plain English for the owner and carries your clinic’s branding. It is fully white-labelled: Ration Lab’s name does not appear on it.
It includes:
- Three tailored home-cooked recipes, built around the patient’s history and the owner’s preferences.
- Feeding and preparation guidance, so the owner knows how to cook, store and serve each recipe.
- A 7-day shopping list.
- A nutrient summary showing what the recipes provide.
Who prepares the plan
Every plan is formulated against published nutrient standards: NRC, and FEDIAF or AAFCO.
Our nutrition team checks every plan before it is sent to you.
Our nutrition team has training in animal science and canine nutrition.
You remain the treating vet. The plan supports your clinical decisions. It does not replace them.
A$50 per case. You set the client price.
Ration Lab charges your clinic A$50 including GST per case.
You decide what to charge your client. Clinics typically charge their clients around A$200–350 for a nutrition consult like this. Two examples:
| You charge your client | Ration Lab fee | Difference |
|---|---|---|
| A$200 | A$50 | A$150 |
| A$350 | A$50 | A$300 |
All amounts are in Australian dollars. The difference is before your clinic’s own costs and applicable taxes.
Unlimited follow-ups for the delivered nutrition plan are included. That covers questions and change requests. If the patient’s needs change later and a new plan is required, that is a new case.
Which cases to send
We take all dog and cat cases. If a case is complex, we work through it with you.
Turnaround
We aim to return your plan within 1–2 business days of receiving a complete profile.
The clock starts when we have everything we need. If a case needs more information or more review time, we will tell you.
Common questions from clinics
What do we need to send?
Do we need to work out nutrient targets first?
Who prepares the plan?
Will you contact our client?
Does the plan show Ration Lab’s name?
Can we ask for changes?
What should we charge?
How does our clinic get access?
Talk to us about your clinic
Tell us about your practice and the nutrition cases you see. We will explain onboarding and how to send a case.
Enquire for your clinicAccess is currently by invitation. An enquiry does not submit a patient case.